Privacy Policy

1. Information We Collect

1.1 Personal Information

When you create an account, place an order, or interact with our website, we may collect the following personal information:

• Contact Information: Name, email address, phone number, shipping and billing addresses
• Account Information: Username, password (encrypted), and account preferences
• Payment Information: Credit/debit card details (processed securely through our payment partners and not stored on our servers)
• Order Information: Purchase history, order details, shipping preferences
• Communication Data: Correspondence with our customer service team, reviews, and feedback

1.2 Automatically Collected Information

We automatically collect certain information when you visit our website:

• Technical Data: IP address, browser type and version, operating system, device information
• Usage Data: Pages visited, time spent on pages, links clicked, referring website
• Cookies and Tracking: Information collected through cookies and similar technologies (see our Cookie Policy)
• Location Data: Approximate geographic location based on IP address

1.3 Information from Third Parties

We may receive information about you from third parties, including:

• Payment processors (transaction status and verification)
• Shipping carriers (delivery status and tracking information)
• Analytics providers (website usage statistics)
• Fraud prevention services (security and fraud detection)

2. How We Use Your Information

2.1 Order Processing and Fulfillment

We use your personal information to:

• Process and fulfill your orders
• Communicate order confirmations, shipping updates, and delivery notifications
• Handle returns, exchanges, and refunds
• Verify payment information and prevent fraud
• Manage your account and provide customer support

2.2 Service Improvement

Your data helps us to:

• Improve our website functionality and user experience
• Analyze customer preferences and shopping patterns
• Develop new products and services
• Personalize your shopping experience and product recommendations
• Conduct market research and statistical analysis

2.3 Marketing and Communications

With your consent, we may use your information to:

• Send promotional emails about new products, special offers, and sales
• Provide personalized product recommendations
• Send newsletters and updates about our brand
• Conduct surveys and request feedback

You can opt-out of marketing communications at any time by clicking the unsubscribe link in our emails or updating your account preferences.

2.4 Legal Compliance and Protection

We may process your data to:

• Comply with legal obligations and regulations
• Respond to legal requests from authorities
• Detect, prevent, and address fraud and security issues
• Protect our rights, property, and safety, as well as those of our customers
• Enforce our Terms and Conditions

3. Legal Basis for Processing (GDPR)

Under GDPR, we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to fulfill our contract with you (order processing, delivery)
• Consent: You have given explicit consent for specific purposes (marketing communications, cookies)
• Legitimate Interests: Processing necessary for our legitimate business interests (fraud prevention, website improvement, customer service)
• Legal Obligation: Processing required to comply with legal requirements (tax, accounting, legal requests)

4. Data Sharing and Disclosure

4.1 Third-Party Service Providers

We share your information with trusted third-party service providers who assist us in operating our business:

• Payment Processors: Stripe and other payment gateways (for secure payment processing)
• Shipping Partners: Logistics companies for order delivery and tracking
• Technology Providers: Hosting services, email platforms, analytics tools
• Customer Service: Support platforms and communication tools
• Marketing Services: Email marketing platforms (only if you've opted in)

All third-party providers are contractually obligated to protect your data and use it only for the specified purposes.

4.2 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Enforce our Terms and Conditions
• Protect our rights, privacy, safety, or property
• Investigate and prevent fraud or security breaches

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred to the acquiring entity. We will notify you of any such change and provide options regarding your data.

4.4 No Sale of Personal Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. Data Security

5.1 Security Measures

We implement industry-standard security measures to protect your personal information:

• Encryption: SSL/TLS encryption for data transmission
• Secure Storage: Encrypted databases and secure servers
• Access Controls: Limited access to personal data on a need-to-know basis
• Regular Audits: Security assessments and vulnerability testing
• Payment Security: PCI DSS compliant payment processing

5.2 Account Security

You are responsible for maintaining the confidentiality of your account credentials. We recommend:

• Using a strong, unique password
• Not sharing your password with others
• Logging out after using shared devices
• Notifying us immediately of any unauthorized access

5.3 Limitations

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but continuously work to improve our security measures.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

6.1 Retention Periods

• Account Data: Retained while your account is active and for a reasonable period after account closure
• Order Data: Retained for 7 years for accounting, tax, and legal compliance purposes
• Marketing Data: Retained until you unsubscribe or request deletion
• Technical Data: Typically retained for 12-24 months for analytics purposes

6.2 Data Deletion

When personal data is no longer needed, we securely delete or anonymize it in accordance with our data retention policies and legal requirements.

7. Your Rights Under GDPR

As a data subject under GDPR, you have the following rights:

7.1 Right to Access

You have the right to request a copy of the personal information we hold about you.

7.2 Right to Rectification

You can request correction of inaccurate or incomplete personal data.

7.3 Right to Erasure ("Right to be Forgotten")

You can request deletion of your personal data, subject to certain legal exceptions (e.g., legal obligations, accounting requirements).

7.4 Right to Restriction of Processing

You can request that we limit how we use your personal data in certain circumstances.

7.5 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used format and transmit it to another controller.

7.6 Right to Object

You can object to processing of your personal data for direct marketing purposes or based on legitimate interests.

7.7 Right to Withdraw Consent

Where processing is based on consent, you can withdraw your consent at any time.

7.8 Automated Decision-Making

You have the right not to be subject to decisions based solely on automated processing that significantly affects you.

To exercise any of these rights, please contact us using the details provided in Section 12.

8. Cookies and Tracking Technologies

8.1 What Are Cookies

Cookies are small text files stored on your device that help us improve your browsing experience and analyze website usage.

8.2 Types of Cookies We Use

• Essential Cookies: Required for website functionality (shopping cart, checkout, login)
• Performance Cookies: Collect anonymous data about how visitors use our site
• Functional Cookies: Remember your preferences and personalize your experience
• Marketing Cookies: Track your browsing to deliver relevant advertisements

8.3 Managing Cookies

You can control and delete cookies through your browser settings. However, disabling certain cookies may affect website functionality. Most browsers allow you to:

• View what cookies are stored and delete them individually
• Block third-party cookies
• Block all cookies
• Delete all cookies when you close your browser

9. International Data Transfers

Your personal information may be transferred to and processed in countries outside the European Economic Area (EEA) where our service providers are located. When we transfer data internationally, we ensure appropriate safeguards are in place:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions confirming adequate data protection levels
• Other legally approved transfer mechanisms

10. Children's Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information from our systems.

11. Third-Party Links

Our website may contain links to third-party websites, plugins, and applications. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you via email (if you have an account)
• Display a prominent notice on our website

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

• Email: We make the best clothes
• Website: Use the contact form on our website

13.1 Data Protection Officer

If you wish to contact our Data Protection Officer (DPO) regarding data protection matters, please use the contact information above and mark your correspondence "Attention: DPO".

13.2 Supervisory Authority

If you are located in the EEA and believe we have not addressed your concerns adequately, you have the right to lodge a complaint with your local data protection supervisory authority.